We take an audience centred approach to making sure your video moves the right people. We work on little things like the 7 second hook (grab them within 7 seconds or kiss them goodbye) to get a solid return on investment. You could measure that by shares, views, comments or conversions.
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How do you grab an audience with video? We believe there are two main approaches. You can grab them with a universal story. Or you can ride the moment. Our Real Stories talk to the heart. Our Explainers work with the head. Using this approach, our videos have regularly reached the magic-million-mark on social.